Brief

Establish a brand style guide for a new small business selling prints, stickers, and more - all featuring original designs and illustrations. Key words are bright, friendly, and playful. Products are often inspired by nature and locations, and this should be reflected in the logo.

Background

East South is my own business from which I sell printed products based on my art.

Outcome

East South is a unique and eye-catching brand with retro influences. Its easy-going and lively style is designed to create brand recognition and connect with the young-at-heart.